Atlanta video production Proper Medium

Oh, hi there. 

We're Proper Medium. And we create moving images. 

Founded in 2006 by Blake Williams, Proper Medium is a small, tight-knit group of award-winning cinematographers, producers, and writers based in the heart of Atlanta. We have more than 50 years of combined experience in the production industry, as well as one of the most nimble production crews in the Southeast, having filmed projects all over the world--from China and India to Ireland, Poland, Mexico and everywhere in between. With every project, we offer full-service creative capabilities, fresh editorial vision, expert strategy, and a signature cinematic approach that sets our work apart.  

We work directly with clients, agencies and brands to concept and create compelling cinematic content for: 

  • TV commercials
  • Short-form documentaries
  • Explainer videos
  • Branded content
  • Online series
  • Marketing media
  • Film production
  • 360 virtual reality videos

Why work with us?

Because we actually care about producing great work. It doesn’t matter what the project is, we want to make it better than anything else out there. We are maniacally driven to create at a higher aesthetic standard. 

Yes, we’re obsessed with filming gorgeous footage. But we’re even more obsessed with the final product: crafting deeply moving experiences that communicate, enrich, evangelize and otherwise tell your story in a truly unique and compelling way. If you value authentic creativity, cinematic quality, and a strong narrative approach, we are an ideal fit.   

Our team of creative professionals approaches each project with a passion for excellence as well as a dedication to your business objectives. We pride ourselves on understanding and exceeding our client’s expectations, no matter the time or budget. Having cut our teeth in the agency world, we fully appreciate the importance of a tight deadline.

Oh, and we're also a lot of fun to work with. 



Our services

Every project is different. Every client has particular requirements. If you just need a production crew for hire, we can film all the high-end footage you want. But where Proper Medium truly shines is in soup-to-nuts video content development and execution. We love helping clients concept fresh ideas for videos and films, and then finding the best ways to tell those stories, whether it's through a full collaborative effort or a turnkey arrangement.


  • Concept development
  • Scripting & storyboarding
  • Casting
  • Location scouting
  • Set design
  • Permits
  • Talent releases
  • Insurance


  • Equipment rentals
  • Location services
  • Location production
  • Studio production
  • Sound recording
  • Production management
  • Hair & makeup


  • Editing
  • Color grading
  • Audio mixing & mastering
  • Motion graphics
  • Music composition
  • Sound design