16.8 Billion Videos Viewed Online in April
06.11.09 Filed in: News
Internet users view 16.8 billion videos online
during the month of April (recently reported by
ClickZ). That's a 16% increase over March
and a 32% increase over the 12.7 billion who viewed
video online in November 2008. Most were
Youtube videos with durations around 3.5
minutes. Some attribute this to the slow
economy generating more free time for users to
kill watching videos (interesting to think
that a slow economy could be generating
things). I attribute the rise to a shift in
the general viewing habits of internet users,
technology improvements in content delivery,
and the general improvement in the quality of
online video content.
With this kind of exponential increase, it's a matter of time before online video is the standard for communicating ideas online. While obviating the necessity to utilize the medium, these numbers also represent the importance of quality, compelling, user-friendly content that stands out from the crowd.
Some other interesting facts from the report, which originated from a comScore study.
• 78.6 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 385 minutes of video, or 6.4 hours.
• 107.1 million viewers watched 6.8 billion videos on YouTube.com (that averages out to 63.5 videos per viewer).
• 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).
• Hulu accounted for only 2.4 percent of videos viewed, but made up 4.2 percent of all minutes spent watching online video.
• The duration of the average online video was 3.5 minutes.
With this kind of exponential increase, it's a matter of time before online video is the standard for communicating ideas online. While obviating the necessity to utilize the medium, these numbers also represent the importance of quality, compelling, user-friendly content that stands out from the crowd.
Some other interesting facts from the report, which originated from a comScore study.
• 78.6 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 385 minutes of video, or 6.4 hours.
• 107.1 million viewers watched 6.8 billion videos on YouTube.com (that averages out to 63.5 videos per viewer).
• 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer).
• Hulu accounted for only 2.4 percent of videos viewed, but made up 4.2 percent of all minutes spent watching online video.
• The duration of the average online video was 3.5 minutes.