We Are Proper Medium

And we are a boutique video production company based in Atlanta that produces content all over the world.

We specialize in producing beautiful commercial video for brands, businesses, agencies, and anyone else who’s looking for video content with a warm, authentic, and cinematic look & feel.

As a full-service studio, we shoot, edit, and produce lots of video. As seasoned content creators, we’re involved in every aspect of the storytelling process. But as artists, we are solely focused on uncovering that magic moment in your project
—the one that gives you goosebumps (or a good laugh) and makes it all worth watching.  



We have a thing going on, and there’s a good possibility you’ll like it.



We’ve worked with mega brands and boutique shops, and we’re proud of it all.


our services


  • Concept development

  • Creative Consulting

  • Scripting

  • Storyboarding

  • Art Direction

  • Casting

  • Location scouting

  • Set design


  • Filming & directing

  • Sound recording

  • Production management

  • Equipment rentals

  • Grip & lighting

  • Location & studio production

  • Hair & makeup

  • Wardrobe & props


  • Video editing

  • Footage management

  • Color correction & grading

  • Audio mixing & mastering

  • Motion graphics

  • Music licensing & composition

  • Sound design

  • Voiceover