Filming Your Customers’ Stories Is Worth Banking On.
Every community bank and credit union says the same thing…
“We know our customers by name.”
The trouble is, the big banks say the same thing.
And showing is a lot more powerful than telling.
We’re Proper Medium and we help smaller banks connect with customers through the power of customer story campaigns.
How it works:
1 Day Of Filming = 1 Year Of Content
One subject, one day, two of us. We arrive early, follow the person through a real day, sit down with them once for a conversation, and leave before dinner. Two cameras, natural light, no lighting truck in the driveway.
Three films becomes a campaign. Part of our process is gathering content for brand spots. :60 for the website, a :30 for broadcast and pre-roll, a :15 for paid social. Because these are real customers, real towns, they are scroll-stopping.
The stories don't run out. Every loan file is a potential subject. A series of three to six films is a year of content, and it still looks current three years later.
One film becomes ten pieces. From each day you get a 3-5 minute film plus five to ten short cuts built for social, email, branch screens and the annual meeting, captioned and delivered in every format you post.
Why customer films?
Every community bank and credit union says the same true thing: we know our customers by name. The trouble is that it looks exactly like what the big banks say until somebody films it, and one film is not a campaign.
A rate sheet is the same everywhere. A business owner standing in the warehouse he built with your loan is not. These films are how you show the difference instead of claiming it.
